You’ve created the ideal business. You’ve figured out what that the customers in your niche market want and you’ve come up with a way to provide that. Now that the business is up and running, it’s time for a top-of-the-line marketing campaign. Marketing your business isn’t what it used to be. No longer are you rushing to grab a spot in the Yellow Pages or placing ads in local newspapers. Now it’s all about marketing on the internet.
If you thought you had competition before, you haven’t seen anything yet. With internet marketing you can potentially be competing with thousands of businesses in your market pushing the same (or similar) products or services. In order to stand out amongst your competition, you’re going to need to rank highly in search engine results. The best way to achieve a high ranking is by having a Google friendly website. Here are 3 steps you can take to make this happen:
Step 1: Keep the user first. Google is all about what users are looking for and how these users are searching are these things. Cater to that. Pretend you are a potential customer and construct your site to offer everything this customer may want or need. Regularly update your site with concise, relevant, and informative content. If you are offering good content, this will attract visitors and other websites may be more inclined to link to your site. This takes us to step 2.
Step 2: Inbound links! This is great for search engine optimization (SEO) and can aid in increasing your ranking in search results. If there are reputable websites linking to your site, it’s like they are casting a vote for your site. These votes are considered by Google when establishing your ranking in search results.
Do not make the mistake of using link farms to build backlinks to your site. These are unnatural links that can be detected by Google’s algorithm. Use of these links may affect your ranking. If the quality of your site is good, you should not have a problem acquiring valid, natural links.
Step 3: Make your site easily accessible. There should be a logical link structure and your site should be simple to navigate and have a. Make every page reachable from at least one static text link. Every link should work properly. Examine your website using text browsers like Lynx. Many spiders see your site as Lynx would. If features like Macromedia Flash, JavaScript, frames, or DHTML aren’t working properly in a text browser, chances are Spiders will have difficulty crawling it.
Use a Google Friendly Content Management System like WordPress and take advantage of the hundreds of useful tools like RSS pinging and dynamic sitemaps. This will make your site much more efficient and your life much easier.
These are just a few helpful tips to get you on your way. For assistance in making your website Google friendly, contact us at Optimum7 today!
